PolitiGood

Can Democrats Build an Influencer Network to Combat Rightwing Messaging?

Episode Summary

In 2024, we learned the hard way that the right's well-funded influencer network helped Trump capture the attention of traditional Republican and swing voters. Can the left build an equally well-funded and impactful influencer network that can sustain creators? Josh Cook President of Good Influence and Advisor at Chorus is doing just that. He chats with Tim and Rachel about where the money will come from and why it's not just possible, but vital, that Democratic funders (big and small) make this important investment in building out the infrastructure to carry progressive messaging across all media platforms.

Episode Notes

In 2024, we learned the hard way that the right's well-funded influencer network helped Trump capture the attention of traditional Republican and swing voters. Can the left build an equally well-funded and impactful influencer network that can sustain creators? Josh Cook President of Good Influence and Advisor at Chorus is doing just that. He chats with Tim and Rachel about where the money will come from and why it's not just possible, but vital, that Democratic funders (big and small) make this important investment in building out the infrastructure to carry progressive messaging across all media platforms.